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Beyond modeling, Fabio ventured into acting, with appearances in television shows like "Step by Step" and "The Bold and the Beautiful," as well as commercials for "I Can’t Believe It’s Not Butter." In addition to his entertainment career, he has pursued entrepreneurial ventures, including a line of fitness products and a men’s fragrance.
He started appearing in movies and television shows and even got his own clothing line and hair care products. He had already established himself as a top model and Mr. Europe before arriving in America. He also authored numerous romance novels, a fitness book, created a work out video and served as a spokesperson for the American Cancer Society.
Bright as well as beautiful, an avid car collector, motorcycle enthusiast and technology buff, Fabio has very strong feelings about what makes relationships work: Equality and Mutual Respect.
The Cover That Gave Fabio His Father’s Approval
In the 1990s, Fabio was everywhere.
So I set new standards."
In 1987, at age 28, he got his big break as the cover model of romance novel Hearts Aflame.
In a single day he would pose for 16 covers of the hugely popular books.
Supermodel Heidi Klum's candid video shared to millions
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Outside romance novels, Fabio is arguably best known for his endorsement for the commercial 'I Can't Believe It's Not Butter'.
The commercial was so successful it ran for 24 years, affording him a collection of sports cars worth A$160 million (US$100 million).
By the mid-to-late '90s Fabio's fame had reached stratospheric heights.
The phrase 'the most beautiful man in the Cosmos' would follow him for decades.
He was endorsing everything and had his own health magazine, a clothing line as well as personal appearances.
In 1993 he was photographed carrying the late Ivana Trump during a press conference.
Six years later he made global headlines after surviving a freak accident involving a rollercoaster and a goose.
It was 1999 and he was at the opening of a new ride at the Busch Gardens amusement park in Williamsburg, Virginia.
The ride was called Apollo's Chariot and on its inaugural ride Fabio sat in the front row of seats.
During part of the ride it went over a pond of geese and one of the birds was drawn into the ride.
It collided with a camera filming, ultimately causing a cut to Fabio's face.
"I saw totally the metal passing by and cut the bridge of my nose.
Then got I turned, and it really was a miracle," he told the People in the '90s podcast.
"But because then it was all the rest of the ride, after I was cut upside down, of course the blood rushes to your head.
We cannot forget those iconic I Can’t Believe It’s Not Butter ads.
Now, Fabio, whose full name is Fabio Lanzoni, recalls the first time he was recognized in public. If you were looking at romance novels, many of them showcased his long, flowing locks and chiseled bod.
It took 15 minutes for Fabio to seal his fate as a pop culture icon
He's the '80s romance novel king best known by his first name.
Fabio Lanzoni is an Italian-American model and actor who shot to fame for his smouldering looks, golden locks and penchant for baring his chest.
He started modelling while still in high school at just 14.
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He was working out at the gym when he met a photographer searching of a young male to model a clothing line.
Fabio had trained towards becoming a competitive skier when he broke his leg at age 18.
After graduating from high school Fabio's father, a wealthy factory owner, urged him to continue his studies, hoping he'd become an engineer.
Yet, a then 19-year-old Fabio had other ideas.
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He instead followed the advice of his then girlfriend and flew to America to pursue a modelling career.
After just 15 minutes with Ford Models agency in Manhattan, he secured a contract.
He modelled for Gap and Nintendo.
"At that time, if you were one of the top male models in the world, you could earn $US120,000 a year," he told The Guardian in 2015.
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"My first job, straight away, was close to $US150,000.
Fabio also co-authored several romance novels, blending his real-life image with fictionalized stories of passion and adventure. He was dancing at a Miami club in 1987 when a group of women came up to him and wanted a photo. His series of online and TV spots for “Old Spice”, as part of the “New Old Spice Guy Fabio” campaign resulted in over 200 million online views and was voted the Number 1 Viral Video Campaign of the Year.
Previously, Fabio started his own signature line of women’s apparel at the Sam’s Club division of Wal-Mart increasing sales by as much as 2,000%. You made it.’ That was to me, it was the best reward.”
Fabio
Fabio Lanzoni, commonly known simply as Fabio, is an Italian-American model, actor, and author who rose to fame in the 1980s and 1990s.
So when I came off, my face was bloody."
At 65, Fabio is semi-retired and living "the most beautiful life".
"I am healthy, I am good shape, I eat well, I work out every day," he told People magazine in 2024, confirming he won't be returning to romance novel covers. He became best known as the face of countless romance novel covers, embodying the idealized hero of many readers’ fantasies.
It’s one of my best memories of that time in my life.” Now at 65 years old, he is looking back on his career fondly and shared how the cover of PEOPLE finally got his father’s approval.
He shared, “My father was a very conservative man.
They showed him novels and he revealed, “I go like, ‘Oh my God, that’s me.’ It was the first time I saw myself on the cover of the books.”
All American Television/Everett Collection
A few years later in 1993, Fabio recalls being asked to be on the cover of PEOPLE. For him, the entire modeling industry was not for men.” He added that his father wanted him to follow in his footsteps of becoming a mechanical engineer and was very hurt when he left Italy to pursue modeling.